The Why

Your message deserves to be heard.
Great ideas get lost when they're bogged down in jargon and superlatives.
I turn complex narratives into clear, compelling content that your audience will actually want to read and remember.
Let's work together to tell your story clearly and put it in front of the right people.

Homepage

The Who

I'm a senior strategic government communications and PR specialist, editor and journalist with more than 25 years in the media industry, across three continents. My experience spans strategic communications, PR, high-level media engagement, editing and creative direction.

Career highlights

Yvonne Kerr

Strategic Communications & PR
Editor, Journalist, Writer

Clients

Your message, made clear.
Your audience, engaged

Volkswagen

Road trip in the Formentor

Sponsored content

NZ Trade & Enterprise

New Zealand at

Expo 2020

Sponsored content

Luxury travel

Sponsored content

Af-drinks.com

Launching an

alcohol-free brand

Sponsored content

Testimonials

Hear from former clients and managers

Bernadette Courtney
Editor in Chief, Newsrooms
Stuff.co.nz

Yvonne is a first-class journalist and editor who won Best Newspaper-Inserted Magazine at the Canon Media Awards two years running. Yvonne is passionate about journalism and telling stories that matter but she also managed to tread the balance between delivering news features and terrific lifestyle content. She was a pleasure to work with and a true professional at Stuff.

Stuff.co.nz

The When
Career highlights

As Senior Editor - Strategic Initiatives at Abu Dhabi Media Office (previously Editorial Manager at Ras Al Khaimah Government Media Office),
I shape strategic editorial and visual content for high-level government platforms, collaborating with leading stakeholders to curate key messaging and place news with leading regional and international media.

Under my editorship, Your Weekend was awarded best newspaper-inserted magazine at New Zealand's Canon Media Awards in 2017 and 2016. Working with visual journalists, print producers and digital editors, I managed four weekly print and online deadlines for Stuff.co.nz.

Deputy editor for the launch of a women’s lifestyle magazine in 2012, Irish Country Magazine went on to sell 20,000 copies on its first national print run and was awarded Magazine of the Year at the 2013 Irish Magazine Awards. This intensive two-year project involved working closely with in-house advertising and editorial teams to meet ambitious launch targets and publishing deadlines.

My career began as an investigative journalist for Irish Country Living and Mountain Scene, breaking leading news stories of national interest.

Portfolio

Canon award-winning editor & internationally published journalist

Over 20+ years, I've been published by CNBC.com, The Irish Independent, NZ Herald, Sunday Star Times, The National, Fast Company ME, Gulf News, Woman's Weekly, Next, Food & Wine, Women Mean Business, Fitness Life, Irish Country Living, Irish Country Magazine, Healthy Food Guide, Time Out Kids, Stuff.co.nz and Traveller.com.

Browse a gallery of published work below, including magazine covers and front-page headlines I curated as editor.