What is Typeractive?
Typeractive exists to help and support established brands and start-ups to create informed and cleverly edited promotional content that will drive audience engagement across print, social and web platforms.
I'm Yvonne Kerr, a journalist, editor, content creator and lecturer with more than 20 years of professional experience in media production and publishing. I continue to write for leading news agencies in the UAE, Ireland and New Zealand.
Find a list of clients below with links to sponsored content created for them by Typeractive, followed by testimonials.
Here's what my clients (and former managers/co-workers) have to say
Editor in Chief, Newsrooms at Stuff.co.nz
Yvonne is a first-class journalist and editor who won Best Newspaper-Inserted Magazine at the Canon Media Awards two years running. Yvonne is passionate about journalism and telling stories that matter but she also managed to tread the balance between delivering news features and terrific lifestyle content. She was a pleasure to work with and a true professional at Stuff.
Editor, Journalist, Lecturer & Content Consultant
I freelance as a lifestyle and travel journalist, contributing to Stuff.co.nz, The National, Gulf News and Time Out Kids. I also work as an Editorial Manager for the Government Media Office in Ras Al Khaimah (UAE), which involves creating editorial and visual social media content to promote the Emirate and position its Ruler, His Highness Sheikh Saud bin Saqr Al Qasimi, with leading regional and international media titles.
Under my editorship, Your Weekend was awarded best newspaper-inserted magazine at the Canon Media Awards in New Zealand in 2017 and 2016. Working with visual journalists, print producers and digital editors, I was responsible for three weekly deadlines and for uploading print content to national news website Stuff.co.nz, awarded Voyager Website of the Year at New Zealand's 2018 Media Awards.
I edited New Zealand's top-selling food magazine Healthy Food Guide, recruiting Olympian Sarah Cowley as a brand ambassador to introduce exercise and fitness to print and online content. Healthy Food Guide was a finalist at the Canon Media Awards in 2015.
As deputy editor for the launch of a women’s lifestyle magazine, Irish Country Magazine sold 20,000 copies on its first national print run in 2012 and the following year, ICM was awarded Magazine of the Year at the Irish Magazine Awards. This intensive two-year project involved working closely with inhouse advertising and editorial teams to meet ambitious targets and adhere to strict publishing deadlines.
Prior to this, I worked as an investigative journalist for Irish Country Living.
Widely Published Journalist & Editor
Over 20 + years, I've been published by The Irish Independent, The NZ Herald, The Sunday Star Times, Sunday News, The National, Fast Company ME, Gulf News, Woman's Weekly, Next, Food & Wine, Women Mean Business, Fitness Life, Irish Country Living, Irish Country Magazine, Healthy Food Guide, Time Out Kids, Stuff.co.nz and Traveller.com.
Browse a gallery of my published work below, including magazine covers and front page headlines I curated as editor.