What is Typeractive?

Typeractive works directly with brands, helping them create and publish compelling content that cuts through the noise to drive engagement with their target audiences.

About

My name is Yvonne Kerr. I’m an experienced media professional and Canon-award winning magazine editor, working across three continents over my 25-year career. I specialise in journalism, editing, corporate PR, media relations, creative direction and content production. I founded Typeractive.

Career highlights

Clients

Working together to create engaging

& insightful content

Volkswagen

Road trip in the Formentor

Sponsored content

NZ Trade & Enterprise

New Zealand at

Expo 2020

Sponsored content

Luxury travel

Sponsored content

Af-drinks.com

Launching an

alcohol-free brand

Sponsored content

Testimonials

Hear from former clients & managers

Bernadette Courtney
Editor in Chief, Newsrooms
Stuff.co.nz

Yvonne is a first-class journalist and editor who won Best Newspaper-Inserted Magazine at the Canon Media Awards two years running. Yvonne is passionate about journalism and telling stories that matter but she also managed to tread the balance between delivering news features and terrific lifestyle content. She was a pleasure to work with and a true professional at Stuff.

Stuff.co.nz

Yvonne Kerr

Award-Winning Editor, Journalist, Writer & Content Consultant

Career highlights

As Editorial Director for the Government Media Office in the UAE's northernmost Emirate, Ras Al Khaimah, I create integrated editorial and visual content to position the Emirate and its Ruler, His Highness Sheikh Saud, with leading international media platforms.

Under my editorship, Your Weekend was awarded best newspaper-inserted magazine at the Canon Media Awards (New Zealand) in 2017 and 2016. Working with visual journalists, print producers and digital editors, I managed four weekly print and online deadlines for Stuff.co.nz.

As deputy editor for the launch of a women’s lifestyle magazine in 2012, Irish Country Magazine went on to sell 20,000 copies on its first national print run. In 2013, this new title was awarded Magazine of the Year at the Irish Magazine Awards. This intensive two-year project involved working closely with in-house advertising and editorial teams to meet ambitious launch targets and publishing deadlines.

I began my career as an investigative journalist for Irish Country Living and Mountain Scene, breaking leading news stories of national interest.

Portfolio

Canon award-winning editor & widely published journalist

Over 20 + years, I've been published by The Irish Independent, The NZ Herald, The Sunday Star Times, Sunday News, The National, Fast Company ME, Gulf News, Woman's Weekly, Next, Food & Wine, Women Mean Business, Fitness Life, Irish Country Living, Irish Country Magazine, Healthy Food Guide, Time Out Kids, Stuff.co.nz and Traveller.com.

Browse a gallery of published work below, including magazine covers and front page headlines I curated as editor.